The way that companies communicate with their clients has been revolutionised by digital marketing. Digital marketing, as opposed to traditional marketing, makes use of the internet's power to engage customers, reach a larger audience, and increase conversions. This essay will examine the advantages that digital marketing offers to firms as well as why it is superior to traditional marketing. Cost-Effective Compared to traditional marketing strategies, digital marketing is far more cost-effective. Digital marketing offers a more affordable option to more expensive traditional marketing strategies like TV ads, billboards, and print advertisements. Compared to conventional marketing strategies, many digital marketing platforms, including social media, email marketing, and content marketing, are either free or much less expensive. Additionally, real-time optimisation of digital marketing campaigns enables companies to minimise costs and maximise ROI. Obtain a Larger Audience ...
IT industry is one of the blooming industries in the world. Many people wish to work in the IT industry with the aim of earning more, work flexibility, and social status. Similarly, I aim to work as a digital marketer in the IT industry. To complete my plan to work as digital marketer, the module “Marketing Consultants has helped me in many ways. This module covered different topics including market research, consumer behaviour, advertising, and digital marketing which are crucial to understand as digital marketer. At First, I gained the knowledge on customer’s persona. Where, I found out information about what people desire and how they will interact. To satisfy the expectations and demands of the customer, personas are used to build messaging, customer journeys, service experiences, and product features. I started learning about the abilities necessary for a digital marketer once I decided the area, I wanted to work in. I learned that SEO is a crucial component of th...