IT industry
is one of the blooming industries in the world. Many people wish to work in the
IT industry with the aim of earning more, work flexibility, and social status.
Similarly, I aim to work as a digital marketer in the IT industry.
To complete
my plan to work as digital marketer, the module “Marketing Consultants has
helped me in many ways. This module covered different topics including market
research, consumer behaviour, advertising, and digital marketing which are
crucial to understand as digital marketer. At First, I gained the knowledge on customer’s
persona. Where, I found out information about what people desire and how they
will interact. To satisfy the expectations and demands of the customer,
personas are used to build messaging, customer journeys, service experiences,
and product features.
I started
learning about the abilities necessary for a digital marketer once I decided
the area, I wanted to work in. I learned that SEO is a crucial component of
this course. The "The Marketing Consultant" module was a thorough and
worthwhile learning experience that gave me a solid foundation in a variety of
digital marketing topics. On page SEO and off page SEO were both completely new
to me. I was able to implement SEO strategies including keyword research,
website content optimisation, and backlink development in practical exercises
and case studies that were offered. These activities not only improved my
comprehension of the SEO procedure, but also improved my ability to carry it
out successfully.
The
programme also addressed social media marketing, PPC advertising, email
marketing, content marketing, mobile marketing, video marketing, branding,
analytics, CRM, and CRO. These additional crucial aspects of digital marketing
were covered in addition to SEO. I developed a greater knowledge of these ideas
and discovered practical ways to apply them in order to increase conversion
rates, produce organic traffic, and raise the ranks of websites.
I
particularly benefited from the module's emphasis on social media marketing
because I got to use Twitter and LinkedIn experience. In order to make
compelling posts, expand my following, and boost interaction, I learned how to
use hashtags, mentions, and content sharing. The lesson also discussed how to
use analytics to assess the success of social media efforts and make the
necessary changes to improve performance.
The
information I've learned from this module will unquestionably aid me in my job
search and make me an asset to any company. I can give organisations the
knowledge they need to thrive in a constantly changing digital environment by
becoming an expert in internet marketing. I feel like 'The Marketing
Consultant' has given me the knowledge and abilities I need to succeed in the
field of digital marketing, and I'm eager to put that knowledge to use.
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